How premium tire manufacturer Hankook is leveraging smart brand ambassadors with the VX5 PRO from VMAX—and making an impression that goes beyond just looks.

Why Hankook E-Scooter on E-Scooter
“Since Hankook is a leading brand for electric vehicles with our ION products, branding our e-scooters is a perfect fit,” explains Bruno Duarte, Sales Manager for German-speaking Switzerland at Hankook. Currently, the branded VX5 PRO models are being used specifically for promotional campaigns—and will soon be featured at our own events and trade shows as well.
Collaboration as equals
“Uncompromising quality from A to Z—and all from a location in Switzerland. That says it all.”
– Bruno Duarte, Sales Manager for German-speaking Switzerland, Hankook
Customers particularly appreciate the availability, the product range, the personal service, and the fact that VMAX, as a Swiss provider, operates directly on-site.
Why the VX5 PRO?
The decision to go with the VX5 PRO was a quick one: its simple, stylish design is a perfect fit for Hankook’s brand identity. Add to that proven technology, practicality for everyday use, and a striking visual presence—making it perfect for promotions and events.
PROJECT AT A GLANCE
- ✔️ Client: Hankook Tire Austria GmbH
- ✔️ Model: VMAX VX5 PRO (branded with logo)
- ✔️ Use: Promotions, events, trade shows
- ✔️ Strategic benefits: As an added value for customer retention
- ✔️ Goal: Visibility, Image, Brand Loyalty
From left to right: Jérôme Akalanli (Key Account Manager, VMAX), Bruno Duarte (Sales Manager for German-speaking Switzerland, Hankook)
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