How the premium tire manufacturer Hankook relies on the VX5 PRO from VMAX as smart brand ambassadors – and impresses not only visually.
Why Hankook is focusing on e-scooters
“Since we, as Hankook, are considered a top brand for electric vehicles with our ION products, branding with e-scooters is perfect,” explains Bruno Duarte, Sales Manager German-speaking Switzerland at Hankook. Currently, the branded VX5 PRO are specifically used for promotions – and soon also at their own events and fairs.
Collaboration at eye level
“Quality from A to Z without compromise – and that with a location in Switzerland. That says it all.”
– Bruno Duarte, Sales Manager German-speaking Switzerland, Hankook
Particularly valued are the availability, the range, the personal contact, and the fact that VMAX operates directly on site as a Swiss provider.
Why the VX5 PRO?
The decision for the VX5 PRO was made quickly: The simple, elegant design fits perfectly with Hankook's brand image. Additionally, there is proven technology, everyday practicality, and a strong visual presence – perfect for promotions and events.
PROJECT AT A GLANCE
- ✔️ Client: Hankook Tire Austria GmbH
- ✔️ Model: VMAX VX5 PRO (branded with logo)
- ✔️ Use: Promotion, Event, Fairs
- ✔️ Strategic Benefit: As added value for customer loyalty
- ✔️ Goal: Visibility, Image, Brand loyalty
From left to right: Jérôme Akalanli (Key Account Manager, VMAX), Bruno Duarte (Sales Manager German-speaking Switzerland, Hankook)
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